6 Fun + Easy Ways to Use Video Marketing as a Solo Entrepreneur 🎥✨

Video can feel like a lot—especially when you’re juggling all the hats in your biz. But here’s the truth: you don’t need to be a pro editor or go viral to make video marketing really work for you.

Whether you’re cozy in your home office or filming on your phone in your favorite coffee shop, video is one of the most powerful (and personal!) ways to connect with your dream audience, build trust, and grow your brand.

Here are 6 simple ways to use video in your business—even if you’re just getting started:

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1. Show Up with Instagram Reels 🎬💖

Reels are short, snappy, and super scrollable—which makes them perfect for quick behind-the-scenes peeks or bite-sized tips.

Ideas to try:

• A mini “day in the life” as a solo entrepreneur
• Sharing your fave business tools
• Unboxing or flipping through one of your products

✨ Keep it real. Don’t worry about being polished—your personality is the magic.

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2. Try TikTok or Start a YouTube Channel 💻🎤

Pick your favorite vibe:

• TikTok = fun, fast, and casual
• YouTube = longer-form, educational, and evergreen

Start small—maybe a “Get Ready With Me: Launch Day Edition” or a tutorial on how you plan your week. These platforms are amazing for building a loyal following and showing the real you behind the brand.

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3. Tell a Story They’ll Remember 📖💫

People love a good story. Whether it’s how you started your biz, a lesson you learned the hard way, or the why behind your favorite product, storytelling creates connection—and keeps people coming back for more.

✨ Remember: Your story doesn’t have to be dramatic. It just has to be real.

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4. Teach Something Helpful 🧠✨

Video is a great way to position yourself as a go-to resource. Create short how-to videos, quick tips, or “do this, not that” style content. These kinds of videos are shareable, saveable, and super valuable to your audience.

Try something like:

• “3 ways I use Google Sheets to budget my biz”
• “A Notion planning tip that changed everything”
• “How I create a week of content in 1 hour”

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5. Show Off Your Products (With Style!) 💻📦

If you’ve got planners, templates, or digital goodies—show them off! A 30-second screen recording or scroll-through of your product in action can make a huge difference.

✨ Don’t forget to mention:

• Who it’s for
• How it helps
• Where to grab it (include your affiliate link or shop!)

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6. Go Live and Chat It Out 🎙️💬

Going live might sound scary, but it’s honestly one of the fastest ways to build real connection. Use live video to:

• Answer questions
• Share a launch update
• Co-host with a biz bestie
• Teach something on the fly

✨ The bonus? Live video often gets prioritized in feeds and lets your audience engage in real-time.

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Final Thoughts 💖

You don’t need fancy gear, a perfect script, or a viral strategy. You just need a camera (your phone is fine!), a little plan, and a whole lot of heart.

Start with one video this week—even a 15-second Reel—and see what happens. The more you show up, the more your audience will connect with you, trust you, and want to stick around.

You’ve got this, planner girl. And I’ll be cheering you on from the sidelines (probably with a cup of coffee in hand ☕). 🎥💕