If you’re running a solo business, email marketing is one of the best tools in your digital toolbox. It’s affordable, effective, and gives you direct access to your audience—no algorithm required 🙌
Whether you’re launching a new product, nurturing your list, or just staying in touch with your community, email marketing can help you grow your brand and boost your bottom line.
Here are five simple (but powerful) tips to make your email marketing work even harder for you:
1️⃣ Add a Clear + Compelling Call to Action (CTA)
Think of your CTA as your email’s ✨next step✨ invitation. After reading your email, what do you want your subscriber to do?
- Shop your new product
- Read a blog post
- Download a freebie
- Hit reply and say hi
Make sure your CTA is short, clear, and aligned with your email’s purpose. Don’t make your reader guess—guide them where you want them to go!
💡 Try CTA buttons like:
- “Snag Your Spot”
- “Shop the Collection”
- “Read the Full Post”
2️⃣ Write Subject Lines That Spark Curiosity ✨
Your subject line is like a first impression—it can either pull someone in or get lost in the inbox shuffle. The key? Keep it short, specific, and a little intriguing.
Here are a few prompts to play with:
- Ask a question (“Are you making this email mistake?”)
- Tease the benefit (“How to write emails that actually get opened”)
- Add urgency or exclusivity (“Only 24 hours left!”)
And don’t forget your preview text! That little snippet can boost your open rate, too 💌
3️⃣ Personalize Your Emails (Even Just a Little)
People want to feel seen—even in their inbox. Personalizing your emails builds trust and connection, which leads to better engagement.
Start small by using your subscriber’s first name and referencing what they signed up for. If your email platform allows it, you can also segment your list by interests or behavior to send more targeted messages.
📎 Example: “Hey Sarah, here’s a planner tip you’ll love this week…”
4️⃣ Keep It Short + Sweet
You don’t need to write a novel—just a helpful, focused email that delivers value quickly. Aim for 3–5 short paragraphs max.
Break up your content with:
- Subheadings
- Bullet points
- White space (easy on the eyes!)
Your subscribers are likely reading on their phones while juggling their day—so make your message easy to read and act on.
5️⃣ Stay Consistent (Without Burning Out)
Consistency matters more than frequency. While twice a week is great for seasoned email senders, even once a week or biweekly is a strong start.
The key is staying visible and building that know-like-trust factor over time.
✨ Pro Tip: Batch your emails or use automation tools to schedule ahead and give yourself breathing room.
💡 Final Thoughts
Email marketing works—but only when you do it with intention and consistency. You don’t need fancy tech or daily emails to make an impact. Just show up with value, clarity, and a little personal touch.
And remember, your email list isn’t just a list of names—it’s a community. Treat your subscribers like VIPs, and they’ll keep opening, clicking, and supporting your business for the long haul.
You’ve got this, Planner Girl 💖
