Hey Planner Girl 💻—if the phrase search engine optimization makes your eyes glaze over, stay with me for a sec. This is the part of digital marketing that works for you while you sleep, sip your latte, or take a week off. Today we’re talking about on-page SEO—aka the things you can do on your own website to help your content get found over and over again (without having to post 24/7).
Let’s keep it simple, doable, and totally beginner-friendly. 💕
💨 1. Load Speed = First Impressions
Your dream client lands on your site… and it takes forever to load? She’s already clicking away. Site speed is actually a big deal in Google’s eyes—and your audience expects things to load now. Use tools like PageSpeed Insights to test your site and optimize as needed (tip: compress your images + avoid heavy themes).
📝 2. Craft Click-Worthy Page Titles
Your page titles aren’t just cute headlines—they’re SEO gold. Each one should clearly reflect the main keyword for that post or page. Think: what would someone type into Google to find this? Use that in your title in a natural, clear way.
🪞 3. Don’t Skip the Meta Description
Yes, meta descriptions still matter! They’re the little blurbs that show up in search results and help people decide whether to click. I love using Yoast SEO (a free WordPress plugin) to customize these easily. Write it like a mini invite: What’s the post about, and why should your reader care?
🏷️ 4. Use Tags + Keywords with Intention
Add meta tags (aka keywords) to help search engines understand what your content is about. But be thoughtful—not spammy. Pick one main keyword per post and weave it in naturally.
🔗 5. Keep URLs Clean + Keyword-Rich
When you create a new blog post or page, use a short, clean URL with your keyword. Avoid adding dates, random numbers, or unnecessary fluff. A great example:yourdomain.com/evergreen-seo-tips instead of yourdomain.com/blog/2025/seo-article-123.
🧩 6. Use Header Tags (H1, H2, H3…)
Organize your content with header tags! Not only does this make it easier to read (yay, clarity), but it also signals to Google which topics are most important. Use one H1 per page (your title), then break sections up with H2s and H3s as needed.
🖼️ 7. Name Your Images Like a Pro
Before you upload that beautiful flat lay or Canva graphic, name your image using your keywords. For example: notion-planner-template.png instead of IMG_3487.png. Don’t forget to fill in the alt text—this helps both with accessibility and SEO.
🔄 8. Link to Other Helpful Content
Want your readers to stick around longer (and boost your SEO in the process)? Include internal links to other blog posts, product pages, or freebies. Think of it like a curated reading list you’re creating just for them.
🛍️ Bonus Tip: Let Your Content Sell Softly
If you’ve created helpful resources—like my Canva website templates, Notion business planners, or social media kits—make sure you link to them when it makes sense! These tools support your readers in taking action, and including them naturally can lead to more sales (without being pushy).
💡 Final Thoughts: Keep It Simple, Keep It Consistent
You don’t need to be an SEO wizard to see results. Focus on creating helpful content consistently, with the right keywords in the right places. Aim for one keyword per post, keep your density under 2%, and always write like you’re talking to your favorite client over coffee.
Done right, on-page SEO becomes your hardest-working team member—bringing in evergreen traffic while you focus on doing more of what you love. ✨
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